Island / Def Jam
To launch his 2013 album ‘Yeezus’, Kanye West projected a series of videos onto dozens of locations across the world. To let people know where and when, I worked alongside the label’s team to create interactive maps, at short notice.
Each map let people find projection locations and share the details on social networks. The map stood as the only content on kanyewest.com for the duration of the campaign.